Three words, four syllables: i ncrease open rates. Why should you care about this? I’ll tell you why. That’s a fancy way of saying ‘the number of emails that make their way into your contacts’ inboxes, instead of the Spam folder’. Simply put, because it can impact your deliverability. Then you’ll be able to show them what your brand can really do. But placing your focus in nurturing the contacts who love your brand is the better way to go. After all, you put in work to get them there in the first place. Removing contacts from your list might seem scary.
Just like getting rid of those old pens in your desk.īut wait a minute…isn’t it the more contacts on your list, the better chance you have for a higher opening rate? Actually, that’s not quite true. That means getting rid of old, outdated contacts. It’s pretty much exactly what is sounds like: looking over your email contact list and updating it as you see fit. 5 Ideas to maintain a healthy email listĮmail list cleaning means removing old or inactive contacts from your email database, be it contacts that are no longer engaging with your emails or dated email addresses that are no longer active and might return bounces, blocks or might have even become spam traps.Ĭleaning your email list is really quite simple.
Your mail message is all that people see of you, and if it is poorly formatted, badly spelled, full of errors, and/or has lots of exclamation points, it will give people a poor impression of you. Do not underestimate the effect that a poorly formatted mail message has, and not just on the FreeBSD mailing lists. Remember, too, that these postings will be archived indefinitely, so huge postings will simply inflate the size of the archives long after their purpose has expired.įormat your message so that it is legible, and PLEASE DO NOT SHOUT!!!!!. Not everyone reads email through high-speed connections, so if your posting involves something like the content of config.log or an extensive stack trace, please consider putting that information up on a website somewhere and just provide a URL to it. Please respect the fact that bandwidth is not infinite. Please wrap lines at 75 characters, since not everyone uses fancy GUI mail reading programs.